Brand Awards Winner -  Background
Brand Awards Winner -  Brand logo
Titan Brand Gold Winner>

Best Brand Identity

Best Guidelines

AMH

United States

AMH

Entrant Company

AMH

Category

Best Brand Identity - Best Guidelines

Area / Locality

United States

Featured Platforms

About

As part of the AMH Rebrand, the 214-page AMH Brand Book was developed entirely in-house to define and elevate AMH’s identity as a leader in the single-family rental housing industry. This comprehensive guide captures the brand’s essence, ensuring consistency across all touchpoints and providing a unified framework for internal teams and external stakeholders to align with a cohesive brand strategy.

Serving as the cornerstone of AMH’s transformation, the Brand Book codifies the company’s foundation, identity, and application. Through meticulous collaboration, we redesigned the logo, introduced a vibrant color palette, and created a suite of assets that embody AMH’s brand essence.

Key Highlights

The AMH Brand Book stands out for its thoroughness and practicality, featuring:
Clear articulation of AMH’s mission, vision, values, and brand manifesto.
Comprehensive visual and writing guides to ensure consistent branding across all channels.
Detailed instructions for product and lifestyle photography.
Catalogs for all brand applications, with step-by-step instructions for ordering assets.

The AMH Brand Book is not just a guide—it’s a dynamic resource that shapes the brand’s philosophy, strategy, identity, and practical applications. It ensures every touchpoint, whether internal or customer-facing, reflects AMH’s mission to simplify lives and redefine modern living. Celebrating and advancing the brand’s vision, the Brand Book exemplifies how thoughtful design and strategy can transform the housing industry and foster meaningful customer connections.

Credits

Senior Vice President of Marketing and Analytics - AMH
Eduardo Nigro
Senior Director of Brand Marketing, Creative, and Demand - AMH
Carl Araneta
Creative Director - AMH
Chris Levy
VP of Communications - AMH
Gemma Juan-Simo
Visual Designer - AMH
Britni Schatz
2025
Best Branding Campaign
Titan Brand Winner - Imajen Sdn Bhd

Entrant Company

Imajen Sdn Bhd

Category

Best Branding Campaign - Best Integrated Marketing Campaign

Area / Locality

Malaysia

Continent

Asia

2025
Best Rebranding Effort
Titan Brand Winner - SecurityScorecard

Entrant Company

SecurityScorecard

Category

Best Rebranding Effort - Best Visual Identity Refresh

Area / Locality

United States

Continent

North America

2025
Best Brand Collaboration
Titan Brand Winner - Drawn Agency

Entrant Company

Drawn Agency

Category

Best Brand Collaboration - Best Cross-Industry Collaboration

Area / Locality

United States

Continent

North America

2025
Best Rebranding Effort
Titan Brand Winner - Drawn Agency

Entrant Company

Drawn Agency

Category

Best Rebranding Effort - Best Cultural Rebranding

Area / Locality

United States

Continent

North America