Northeast Normal University

Brand Identity System Design for Qingzhou Fantasy Jurassic Experience Pavilion
I. Core Visual Symbolism
1.1 Morphological Innovation
The logo synthesizes mechanical bionics and topological deconstruction of pterosaur skeletal geometry. Utilizing golden ratio principles, point-line-plane elements form a kinetic skeletal-winged pterosaur. Fibonacci spiral dynamics merge paleobiological motion with futurism, creating a triadic semantic framework: paleomorphology-mechatronic-digital synthesis.
1.2 Chromatic Narrative
Pantone Black C anchors the color strategy, informed by Albers' chromatic interaction theory. Monochromatic gradients (N1-N9) produce spatiotemporal depth, with black symbolizing cosmic mystery across Cretaceous-metaverse timelines.
1.3 Scientific Authenticity
The iconography references Zhu's Moganopterus (QDPM-2017-001), an 8.9m-wingspan toothed pterosaur from the Aptian Stage (~115 Ma), published in Cretaceous Research (2018). U-Pb dating confirms its status as the largest dentate pterosaur fossil.
II. Wayfinding System Optimization
2.1 Strategic Framework
Norman's emotional design triad informs a dual-helix model balancing functionality and aesthetics. Gestalt principles streamline cognitive mapping, while ergonomic tri-scale signage (macro/meso/micro) harmonizes navigation efficiency with spatial immersion.
2.2 Adaptive Graphics
Parametric decomposition of brand symbols yields modular design genes. Fractal algorithms ensure visual consistency across 5-500m distances. AR spatial layering enables physical-digital interface convergence through anchored holographic waypoints.

Gallery