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Best Rebranding Effort

Best Visual Identity Refresh

SecurityScorecard

United States

SecurityScorecard

Entrant Company

SecurityScorecard

Category

Best Rebranding Effort - Best Visual Identity Refresh

Area / Locality

United States

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About

SecurityScorecard’s STRIKE team is a group of cyber threat intelligence analysts, threat hunters, and former military cyber operators at the forefront of tracking the world’s most dangerous cyber adversaries. To better embody the stealth, precision, and decisive action the group is known for, STRIKE underwent a strategic rebranding in Q1 2025.

STRIKE operates in the shadows, intercepting digital signals through the world's largest security intelligence network. Like a bat using echolocation to detect prey in complete darkness, STRIKE captures threat actor communications invisible to conventional security systems. Organizations gain a 23-day tactical advantage, neutralizing threats before they materialize. That is why the heart of this rebrand is STRIKE’s new logo, a bat, symbolizing stealth and precision.

Bats are apex hunters, detecting the faintest movements even when navigating in complete darkness. This mirrors STRIKE’s ability to see what others miss, turning live threat signals into instant action so that security teams can hunt, track, and shut down attacks. Just as bats use echolocation to track their prey, STRIKE processes 12B+ security signals daily.

This rebranding reinforces STRIKE’s dominance in the cybersecurity space, distinguishing it from competitors that rely on stale threat feeds. With live adversary infrastructure tracking, AI-powered threat attribution, predictive intelligence, and seamless security integration, STRIKE doesn’t just observe the threat landscape. It actively hunts, tracks, and neutralizes adversaries before they can inflict damage.

The efforts to rebrand the promotion of the team significantly boosted its reach thus far in Q1 2025, including top-tier publications like BBC, Axios, Politico, Dark Reading, Forbes, CBS, and TechRadar. Report downloads increased by 262% (from 411 in Q4 2024 to 1,487 in Q1 2025), and the combined unique visitors per month for the media outlets covering the company increased by 214% (from 669 million in Q4 2024 to 1.6 billion in Q1 2025). Additionally, SecurityScorecard's share of voice rose from 48% in Q4 2024 to 67% in Q1 2025, reaching 83% in APAC and 79% in EMEA, the company’s highest to date.

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Credits

Director of Communications at SecurityScorecard
Anne Marie Avalon
CMO at SecurityScorecard
Jason Thompson
Creative Director at SecurityScorecard
Nic Sienty
SVP Threat Research & Intelligence at SecurityScorecard
Ryan Sherstobitoff
2025
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