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Best Rebranding Effort
Best Rebranding to Reflect New Values or Vision
Global
Entrant Company
Category
Area / Locality
Featured Platforms
Native Teams was founded by a small group of remote workers who personally faced the challenges of global payments, legal employment, and tax management. Five years later, those founders are leading Native Teams with the same mission and empathy that inspired their creation - making remote work simple and accessible for the modern workforce.
Over the past 12 months, we’ve transformed our brand to reflect our promise better - ensuring that behind every payroll run, compliance check, and invoice, there’s a human being who feels supported, empowered, and secure. Through our reinforced promise, Native Teams is currently supporting over 150,000 users and 1,500+ companies across 85+ countries, with solutions designed for businesses and the people behind them.
But our work doesn’t stop at providing tools to support the modern workforce. We actively participate in shaping the future of work through thought leadership, research, and public dialogue. Through our insights, including features in Benzinga and the APAC hiring report, among others, we aim to drive conversations and actively help companies engage talent globally.
2024 was a year of growth: €18M ARR (up from €5.8M in December 2023), total funding amount of €13M, 168,000+ strong social community, and over 73M annual post impressions. In addition, awards such as “Global Recognition Award” and “Best New Payment Solution Provider – Europe 2025” are a wide reflection of our commitment to building solutions that balance security, freedom, and care for global teams.
Looking ahead, our rebrand is the foundation for many major launches in 2025:
Entity Management - a solution for setting up an owned global hiring infrastructure.
Gig Pay - a first-of-its-kind product for gig and platform-based businesses and their workforce.
EU Gig Platform Directive Playbook - actionable compliance guidance in the industry.
Through our participation in London Tech Week, Web Summit, and other global events, we continue sharing insights and empowering businesses and the modern workforce with simple and people-centric solutions. We’re a dedicated growth partner that empowers global employers while also making sure their teams feel supported, valued, and cared for.
Credits
Entrant Company
Invision
Category
Best Rebranding Effort - Best Visual Identity Refresh
Area / Locality
United States
Continent
North America
Category
Best Rebranding Effort - Best Visual Identity Refresh
Area / Locality
United Kingdom
Continent
Europe
Entrant Company
Geotab Inc.
Category
Best Brand Video - Best Brand Storytelling Video
Area / Locality
Canada
Continent
North America
Entrant Company
POLITICO Brand Unification by WANT Branding
Category
Best Rebranding Effort - Best Rebranding After Merger or Acquisition
Area / Locality
United States
Continent
North America