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Best Rebranding Effort
Best Educational Institution Rebranding
Taiwan
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Category
Area / Locality
Featured Platforms
Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.
Credits
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Nasuni
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
Global
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Taillight
Category
Best Brand Strategy - Best Brand Positioning
Area / Locality
United States
Continent
National
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Jennings Social Media & MarTech
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Best Brand Innovation - Best Brand Innovation in Marketing
Area / Locality
United States
Continent
National
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Kindling
Category
Best Brand Identity - Best Brand Identity / Other___
Area / Locality
United States
Continent
North America