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Best Brand Innovation
Best Product or Service Innovation
China
Entrant Company
Category
Area / Locality
Featured Platforms
This product successfully breaks through the technical barrier, capable of maintaining a flowing core at low temperatures. After nearly one hundred rounds of process optimization and formula experimentation, the design team has achieved a liquid chocolate filling even at a freezing temperature of -18°C. This innovation revolutionizes ice lollies by offering a novel ‘drinkable’ experience, bringing consumers unprecedented sensory delight.
The product emphasizes high-quality raw materials. Milk, sourced from Holstein cows raised on a scientifically formulated diet of alfalfa, meets EU standards. A 100°C boiling process removes undesirable odors and preserves the pure aroma. The formula contains ≥42% pasteurized milk—listed as the primary ingredient—complemented by fresh animal cream, creating a dense and velvety texture. Premium cocoa liquor imported from West Africa is taken as the filling. The result is a delicate balance between the mild sweetness outside and the slight bitterness inside, delivering a rich, smooth yet never cloying taste.
For a better consumer experience, the ice lolly stick is made from Moso Bamboo through multiple techniques, eco-friendly and safe. At the same time, the natural fragrance of bamboo further enhances the sensory experience for consumers. Additionally, the entire production process takes place in the brand’s own factory—certified by international quality management systems—enabling strict quality control from raw materials to finished products and thus ensuring excellent quality in every ice lolly.
Credits
Entrant Company
Institute for Portfolio Alternatives
Category
Best Brand Strategy - Best New Brand Development
Area / Locality
United States
Continent
National
Entrant Company
Harrison Retail
Category
Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision
Area / Locality
United Kingdom
Continent
Europe
Entrant Company
7ate9 Entertainment
Category
Best Branded Content - Best Branded Video Content
Area / Locality
United States
Continent
North America
Category
Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision
Area / Locality
Vietnam
Continent
National