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Best Brand Innovation

Best Product or Service Innovation

Zhongjie 1946

China

Zhongjie 1946

Entrant Company

Zhongjie 1946

Category

Best Brand Innovation - Best Product or Service Innovation

Area / Locality

China

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About

This product successfully breaks through the technical barrier, capable of maintaining a flowing core at low temperatures. After nearly one hundred rounds of process optimization and formula experimentation, the design team has achieved a liquid chocolate filling even at a freezing temperature of -18°C. This innovation revolutionizes ice lollies by offering a novel ‘drinkable’ experience, bringing consumers unprecedented sensory delight.
The product emphasizes high-quality raw materials. Milk, sourced from Holstein cows raised on a scientifically formulated diet of alfalfa, meets EU standards. A 100°C boiling process removes undesirable odors and preserves the pure aroma. The formula contains ≥42% pasteurized milk—listed as the primary ingredient—complemented by fresh animal cream, creating a dense and velvety texture. Premium cocoa liquor imported from West Africa is taken as the filling. The result is a delicate balance between the mild sweetness outside and the slight bitterness inside, delivering a rich, smooth yet never cloying taste.
For a better consumer experience, the ice lolly stick is made from Moso Bamboo through multiple techniques, eco-friendly and safe. At the same time, the natural fragrance of bamboo further enhances the sensory experience for consumers. Additionally, the entire production process takes place in the brand’s own factory—certified by international quality management systems—enabling strict quality control from raw materials to finished products and thus ensuring excellent quality in every ice lolly.

Credits

2025
Best Brand Strategy
Titan Brand Winner - Institute for Portfolio Alternatives

Entrant Company

Institute for Portfolio Alternatives

Category

Best Brand Strategy - Best New Brand Development

Area / Locality

United States

Continent

National

2025
Best Rebranding Effort
Titan Brand Winner - Harrison Retail

Entrant Company

Harrison Retail

Category

Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision

Area / Locality

United Kingdom

Continent

Europe

2025
Best Branded Content
Titan Brand Winner - 7ate9 Entertainment

Entrant Company

7ate9 Entertainment

Category

Best Branded Content - Best Branded Video Content

Area / Locality

United States

Continent

North America

2025
Best Rebranding Effort
Titan Brand Winner - Phuc Long Heritage

Category

Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision

Area / Locality

Vietnam

Continent

National