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Best Brand Innovation

Best Product or Service Innovation

Zhongjie 1946

China

Zhongjie 1946

Entrant

Zhongjie 1946

Category

Best Brand Innovation - Best Product or Service Innovation

Area / Locality

China

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About

This product successfully breaks through the technical barrier, capable of maintaining a flowing core at low temperatures. After nearly one hundred rounds of process optimization and formula experimentation, the design team has achieved a liquid chocolate filling even at a freezing temperature of -18°C. This innovation revolutionizes ice lollies by offering a novel ‘drinkable’ experience, bringing consumers unprecedented sensory delight.
The product emphasizes high-quality raw materials. Milk, sourced from Holstein cows raised on a scientifically formulated diet of alfalfa, meets EU standards. A 100°C boiling process removes undesirable odors and preserves the pure aroma. The formula contains ≥42% pasteurized milk—listed as the primary ingredient—complemented by fresh animal cream, creating a dense and velvety texture. Premium cocoa liquor imported from West Africa is taken as the filling. The result is a delicate balance between the mild sweetness outside and the slight bitterness inside, delivering a rich, smooth yet never cloying taste.
For a better consumer experience, the ice lolly stick is made from Moso Bamboo through multiple techniques, eco-friendly and safe. At the same time, the natural fragrance of bamboo further enhances the sensory experience for consumers. Additionally, the entire production process takes place in the brand’s own factory—certified by international quality management systems—enabling strict quality control from raw materials to finished products and thus ensuring excellent quality in every ice lolly.

Credits

2025
Best Brand Strategy
Titan Brand Winner - Institute for Portfolio Alternatives

Entrant

Institute for Portfolio Alternatives

Category

Best Brand Strategy - Best New Brand Development

Area / Locality

United States

Continent

National

2025
Best Brand Innovation
Titan Brand Winner - OKTO Sensory Art

Entrant

OKTO Sensory Art

Category

Best Brand Innovation - Best Innovation in Brand Identity

Area / Locality

Global

2025
Best Branding in Social Responsibility
Titan Brand Winner - Yuplet

Entrant

Yuplet

Category

Best Branding in Social Responsibility - Best Sustainable Branding Effort

Area / Locality

Global

2025
Best Brand Video
Titan Brand Winner - Imajen Sdn Bhd

Entrant

Imajen Sdn Bhd

Category

Best Brand Video - Best Animated Brand Video

Area / Locality

Malaysia

Continent

Asia