Brand Awards Winner -  Background
Brand Awards Winner -  Brand logo
Titan Brand Silver Winner>

Best Brand Design

Best Environmental & Spatial Branding

GUILIN YANGSHUO NICE VIEW DEVELOPING CO.,LTD.

Taiwan

GUILIN YANGSHUO NICE VIEW DEVELOPING CO.,LTD.

Entrant Company

GUILIN YANGSHUO NICE VIEW DEVELOPING CO.,LTD.

Category

Best Brand Design - Best Environmental & Spatial Branding

Area / Locality

Taiwan

Featured Platforms

About

The brand “Indigo Restaurant” was nurtured by “Peach Blossom Land,” inheriting the design ethos of the “Hundred Flowers Garden ” and adopting indigo dyeing as its cultural symbol. Its guiding philosophy stems from the proverb “green is born of blue, yet surpasses blue.” From the natural fermentation bubbles of indigo dye emerged the original character, the Blue Elf, which anchors both cultural depth and whimsical narrative.
The space is composed of five main thematic areas—bakery, slow dining café, fermented food restaurant, cultural & creative pavilion, and the Hundred Flowers Garden. Through integrated experiences of dining, touring, appreciating, and learning, it weaves culture into daily life and translates indigo craftsmanship into contemporary expressions.
Design highlights include the extensive application of indigo blue, spanning building materials, furnishings, signage systems, and cultural merchandise, creating strong brand recognition. By introducing workshops and culinary metaphors of fermentation, the brand deepens the value of “slow living.” Feedback has been overwhelmingly positive: families connect through the Blue Elf, while younger visitors generate social media buzz in the café and bakery. With an emphasis on sustainability, the project employs local materials, natural techniques, and cultural reuse, positioning “Indigo Restaurant” as a model brand uniting culture, education, tourism, and everyday life in Yangshuo.

Credits

LI-WEN WANG
YI-CHUN LIN
2025
Best Rebranding Effort
Titan Brand Winner - Luminate Communications

Entrant Company

Luminate Communications

Category

Best Rebranding Effort - Best Non-Profit Rebranding

Area / Locality

Canada

Continent

North America

2025
Best Branded Content
Titan Brand Winner - 7ate9 Entertainment

Entrant Company

7ate9 Entertainment

Category

Best Branded Content - Best Branded Video Content

Area / Locality

United States

Continent

North America

2025
Best Rebranding Effort
Titan Brand Winner - Harrison Retail

Entrant Company

Harrison Retail

Category

Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision

Area / Locality

United Kingdom

Continent

Europe

2025
Best Rebranding Effort
Titan Brand Winner - Old St. Croix Spirits ApS

Category

Best Rebranding Effort - Best Brand Repositioning

Area / Locality

Denmark

Continent

Europe