LINKTOUR Automotive Co., Ltd.

Rome, Italy, March 2026 — LINKTOUR AUTOMOTIVE took a bold step forward in brightening the future of urban mobility with the official launch of its L6e (ALUMI) and L7e (ALUMI ELITE) pure electric vehicles. The launch event celebrated the theme “Light IT Up,” which reflected the brand’s advanced lightweight design philosophy and mission to deliver lighter, smarter, and more sustainable mobility solutions to city travel. Beyond a product reveal, the event pushed the boundaries of automotive storytelling — integrating form, narrative, and ecosystemic innovation to define a new paradigm for how auto brands connect with the pulse of modern urban mobility.

The highlight of the event lay in its avant-garde urban-style disruption of form. In a pioneering move, LINKTOUR AUTOMOTIVE transformed the automotive stage into a high-fashion runway, where the ALUMI series debuted not as static machines, but as “living models” pulsing with vitality and style. The venue itself was a seamless extension of LINKTOUR’s ethos. Bathed in hues of Quantum and Aurora Blue, the venue presented a harmonious dialogue between Roman architecture and dynamic light, immersing audience in a tech-forward atmosphere rich in culture. Every element was meticulously orchestrated to amplify the theme “Light IT Up,” with lighting, music, and digital content moving in synergy. “Light” celebrates the effortless mobility and lightweight design; “IT” refers to the Italian debut while personifying the vehicle’s intelligent character; and “Up” symbolizes the lighting up of the city and the uplifted spirit of individuals. This vision reverberated globally through a synchronized broadcast on Instagram and TikTok. The #LightITUp campaign invited KOLs and creators into a collective journey of co-creation. The impact was substantial: over 100 million impressions, 9,000+ media features, and a community that surged to 75,000 followers and 22,000 active users within six months, forging a high-velocity connection between the brand and potential consumers.

This launch event demonstrated more than just product strength; it marked a leap in brand identity. It signaled that LINKTOUR AUTOMOTIVE is transforming from an automaker into an icon in sustainable urban mobility, cultivating a new mobility ecosystem where eco-consciousness, avant-garde design, and modern lifestyle intertwine.

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