ACCRUFeR Consumer Rebrand

Reingold partnered with Shield Therapeutics to transform Accrufer from a visually stagnant, confusing brand into one that is vibrant, patient-centered, and easy to understand. Accrufer now presents itself as a modern, trustworthy pharmaceutical brand dedicated to helping people overcome iron deficiency and iron deficiency anemia.

The brand’s visual identity features high-quality images of adults, both healthcare professionals and patients, projecting an approachable, supportive energy. Vibrant colors and visual textures are used to draw attention and emphasize key messages. Infographics and icons are employed to make important information clear and accessible.

Accrufer’s messaging is crisp, compassionate, and empowering. Throughout the website, clear and supportive phrases such as “Iron You’ll Actually Take” and “Give Your Stomach a Break” emphasize Accrufer’s novel oral therapy and gentle approach, focusing on fewer gastrointestinal side effects and effective restoration of iron levels. The tone encourages patients to “Get back to feeling like yourself,” positioning Accrufer as an innovative solution for those seeking a comfortable and effective way to address iron deficiency.

Real patient stories are used to show the real impact ACCRUFeR has had in patients’ lives and to deepen prospective consumers interest in ACCRUFeR as a potential solution for them.

Overall, Accrufer’s updated brand is contemporary, engaging, and truly centered around the needs and experiences of patients, making its value clear to both those seeking relief and the healthcare providers who guide them.

For a full list of side effects and prescribing information, please visit https://www.accrufer.com/.

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