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Best Brand Innovation

Best Product or Service Innovation

Zhongjie 1946

China

Creamy Milk Ice Lolly

Entrant

Zhongjie 1946

Category

Best Brand Innovation - Best Product or Service Innovation

Area / Locality

China

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About

This high-quality ice lolly boasts an authentic, rich creamy milk flavor, aiming to offer consumers unprecedented sensory delight.
In terms of material selection, milk is sourced from Holstein cows raised on a scientifically formulated diet. It not only meets EU standards, but also ensures a full-bodied taste and a pure aroma. As for process application, a 100°C boiling process, paired with pasteurization, strikes an ideal balance between freshness and safety, while also removing undesirable odors and preserving the pure aroma. The result is a uniquely delightful flavor profile—pure and fresh, rich and smooth, as well as subtly sweet and never cloying.
The product pays great attention to detail design. The embossed numbers—1946 (derived from the brand name Zhongjie 1946)—at the top of the ice lolly, achieved through precise designs and repeated refinements, feature clear, distinct lines and stably stand out on the surface, forming the most recognizable visual symbol. This design reinforces brand recognition, adds an upscale aesthetic, and serves as a bridge that connects the brand with its consumers. The stick is made from Moso Bamboo and undergoes seven meticulous techniques. While practicing environmental principles, it harmoniously blends the natural fragrance of bamboo into the product, further enhancing the sensory experience for consumers.

Credits

2025
Best Brand Video
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Entrant

Imajen Sdn Bhd

Category

Best Brand Video - Best Brand Storytelling Video

Area / Locality

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Continent

Asia

2025
Best Branding Campaign
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Category

Best Branding Campaign - Best Integrated Marketing Campaign

Area / Locality

China

Continent

Asia

2025
Best Brand Strategy
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Entrant

Lifebrander.TW Consultancy

Category

Best Brand Strategy - Best Sustainability Strategy

Area / Locality

Taiwan

Continent

Asia

2025
Best Brands of the Year
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Category

Best Brands of the Year - Best Food and Beverage Brand

Area / Locality

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