Hangzhou Yiming Brand Design Co., Ltd.

This IP family turns five signature Dongying birds into lovable charac-ters: - **Guanguan** – the Oriental White Stork: crimson boots, snow-white body, black wing-tips. - **Xiaobei** – the Northern Long-tailed Tit: chubby and cuddly, sporting an oil-worker’s hard-hat. - **Xiaoxue** – the Whooper Swan: pure-white wings, named after “Snow,” Dongying’s famous swan. - **Xiaoou** – the Saunders’s Gull: black hood and bill, topped with a gentleman’s bowler. - **Xiaoshao** – the Spoon-billed Sandpiper: spatula-shaped bill—its own built-in lunch-box. By giving each bird a human personality, the set embodies Dongy-ing’s spirit, spotlighting its titles of “International Wetland City” and “Birds’ International Airport.” Oil-rig culture, people-nature tales and eco-heritage are woven into every detail, telling the city’s story of vi-brant development wrapped in pristine nature. More than protected species on a list, these five become playmates—relatable, huggable, shareable. Affection for the characters pulls the pub-lic closer to Dongying’s wetlands, turning every fan into an ambassador who gladly spreads both the city’s image and its conservation message.

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