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Best Brand Design
New Category
China
Entrant
Category
Area / Locality
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This IP family turns five signature Dongying birds into lovable charac-ters: - **Guanguan** – the Oriental White Stork: crimson boots, snow-white body, black wing-tips. - **Xiaobei** – the Northern Long-tailed Tit: chubby and cuddly, sporting an oil-worker’s hard-hat. - **Xiaoxue** – the Whooper Swan: pure-white wings, named after “Snow,” Dongying’s famous swan. - **Xiaoou** – the Saunders’s Gull: black hood and bill, topped with a gentleman’s bowler. - **Xiaoshao** – the Spoon-billed Sandpiper: spatula-shaped bill—its own built-in lunch-box. By giving each bird a human personality, the set embodies Dongy-ing’s spirit, spotlighting its titles of “International Wetland City” and “Birds’ International Airport.” Oil-rig culture, people-nature tales and eco-heritage are woven into every detail, telling the city’s story of vi-brant development wrapped in pristine nature. More than protected species on a list, these five become playmates—relatable, huggable, shareable. Affection for the characters pulls the pub-lic closer to Dongying’s wetlands, turning every fan into an ambassador who gladly spreads both the city’s image and its conservation message.
Credits
Entrant
Flipkart Commerce Cloud (FCC)
Category
Best Brand Innovation - Best Product or Service Innovation
Area / Locality
India
Continent
Indian Ocean
Entrant
HMH
Category
Best Brand Design - Best Illustrative Design
Area / Locality
United States
Continent
North America
Entrant
Drawn Agency
Category
Best Rebranding Effort - Best Cultural Rebranding
Area / Locality
United States
Continent
North America
Category
Best Brand Innovation - Best Product or Service Innovation
Area / Locality
China
Continent
Asia