Harrison Retail

Harrison Retail is a leading display Point of Sale partner for retailers across the globe. With 28 years of experience, Harrison designs and manufactures innovative product displays and provides flexible, tailored solutions to help customers maximise sales and enhance shopper experiences.

From shelf mounting and floor standing products to data strips and display hooks, Harrison produces quality retail solutions for any environment in its two UK warehouses and bespoke acrylic fabrication site. The company continues to push the industry forward by putting sustainability, design, and customer care at the heart of the business and are trusted by Morrisons, B&Q and Aldi to name a few.

Harrison Retail took an in-depth look at what it does as a business, what this meant for its current and potential customers, and how this change will impact the way they do business. After a consultation process within the company, led by Jacqui Brown, Marketing and Sustainability Director at Harrison Retail, it chose to undergo a major rebrand.

The new brand identity and website, reflects the company’s product solutions, problem-solving mentality, and strong customer relationships. Central to the rebrand was the introduction of the tagline 'Driven by detail,' emphasising Harrison Retail's meticulous approach to every aspect of its operations.

The new logo features an instantly recognisable ‘H’, inspired by the angular shapes of Harrison’s POS. The negative space and block shapes coincidentally create a welcoming ‘open-door’ shape. The core colour for the group is dark blue, representing sincerity, sophistication, and strength, while deep yellow is used to display confidence, creativity and optimism with the aim to excite and enthuse customers about the services they’re being offered.

The rebrand was all about modernisation and growth, demonstrating to customers that it’s committed to leading the way in Retail POS.

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