REQ

For over a century, “Bee” playing cards have been synonymous with quality and craftsmanship, widely recognized as the gold standard in gaming and casino play. As a heritage brand with a deep-rooted legacy, “Bee” needed a refined digital presence that not only honored its storied history, but also communicated its evolving suite of products to casino customers in a modern and engaging way.
REQ stepped in to bridge this gap, designing the first-ever official “Bee” website—an elegant and immersive digital experience that seamlessly marries tradition with innovation. Drawing inspiration from late 19th-century printing techniques, REQ crafted a visual identity that echoes the intricate detailing of the brand’s iconic card backs while integrating sophisticated, contemporary typography and sleek UI elements. This meticulous balance between heritage and modernity ensures that both long-time enthusiasts and new audiences can engage with “Bee” in a meaningful way.
Beyond the website, REQ continues to be a creative partner for “Bee,” producing compelling marketing materials that support the brand’s traditional card decks as well as booth designs for gaming expos and its Bee-Tek electronic dealing shoes, a cutting-edge innovation for casino environments.
Most recently, REQ extended its design expertise to develop the exclusive Lunar New Year “Year of the Snake” limited-edition card deck for 2025. This highly anticipated release captures the essence of the zodiac with intricate detailing and premium craftsmanship, celebrating the fusion of cultural significance and timeless elegance that “Bee” embodies.
Through strategic design and storytelling, REQ has successfully reinvigorated “Bee”’s brand presence, ensuring that this historic name in playing cards remains as relevant and revered as ever in the digital age.

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