The Edes, Vera and Cura

The Edes destination is a harmonious blend of art, design, and culinary excellence, crafted to immerse visitors in an environment where every detail reflects creativity and intentionality. The functional and aesthetic brand design goals for this unique gallery and restaurant experience were achieved through a cohesive alignment of architecture, interiors, branding, and an overarching brand narrative: “The Joy of Expression.”

The brand pillars are evident as you experience the spaces. First, the contemporary foundation. Key elements like geometry, form and organization define the aesthetic. Materials, textures, and spatial arrangements reflect a thoughtful balance between modernity and nature. Then comes process - adaptable expressions, flexibility and movement are integral to the experience. The gallery, Cura, adapts to showcase art in dynamic ways, with layered displays inviting exploration. The restaurant, Vera, reflects adaptability through its seasonal menu, locally sourced ingredients, and vibrant culinary presentations. Together, these elements foster a sense of convergence and transition. Finishing with informative connections, the emotional connection is central to the guest experience. Words like fresh, joyful, and authentic resonate in every touchpoint, from the bright, inviting branding to the warm wood textures and vibrant colors.

Stepping into Edes, visitors are enveloped by Cura (from curate), the contemporary gallery that celebrates multifaceted artists. Its brand concept of “Congruent Imperfections” is reflected in accessible, layered designs, wabi-sabi-inspired textures, and smooth contrasts. This space seamlessly transitions between architecture, interiors, and branding, with delicate interior wayfinding creating an ever-evolving environment that invites guests to embark on a sensory journey resonating deeply. Cura’s intimate and curated displays reflect the joy of creation, and the harmony found in imperfection.

The restaurant, Vera (from veraison), encapsulates the brand concept “Mosaic.” The culinary artistry continues this narrative, showcasing the convergence of flavors, textures, and emotions. Every moment celebrates the joy of human expression and the beauty of creation. Graphically, the brand conveys joyful colors and a playful yet refined aesthetic, mirroring the dynamic transformation of grapes during veraison. The design and culinary offerings together celebrate the art of transformation and the mosaic of human creativity.

Gallery