Travel Santa Ana

Travel Santa Ana partnered with local artists to create unique signatures, replacing a traditional destination logo. Each signature depicts the city's character with its own feel and perspective. The local artists each have their own inspirations and relationships with the City of Santa Ana. The five local artists who make up the signatures include Ali Coyle, Wendy Duong, Brian Peterson, Alicia Rojas, and Aki Tsuneizumi, each with their own inspirations and relationships with the city of Santa Ana.

Ali is a singer, songwriter, and multi-instrumentalist who strives to convey messages of love and empowerment through her storytelling as a first-generation Irish-American and openly queer artist. The signature is inspired by her daily walks around the city and the mix of architectural elements in Santa Ana’s most iconic buildings.
Wendy is a Vietnamese American artist who uses art to relate to others and to magnify the mundane. The close-knit circles of families, friends, and businesses in Santa Ana inspired Duong as she created her logo. The loops and connected letters illustrate these linked interactions and bonds within the city.
Brian is an advocate, artist, and humanitarian whose work within the Faces of Santa Ana project has helped engage neighbors without homes through creativity. The connecting loops of the “S” and “A” within Peterson’s logo embody the cultural and governmental significance of Santa Ana, which serves as the county seat of Orange County.
Alicia is a Colombian-born activist and artist whose work explores healing through self-expression, building the historical memory of the collective and placemaking within communities of color. The bold swoops and bright loops of Rojas’ logo reflect the vibrancy of Santa Ana’s diverse cultures and unified identities.
Aki is a native of Japan who draws influence from his heritage and his experience creating handcrafted lettering on murals and signs around Santa Ana. The strokes of the logo’s letters pay homage to the brush strokes of Shodo, or Japanese calligraphy.
As the City of Santa Ana is ever-evolving, this project aims to tap more local artists and expand the signatures.

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